When you want 15,000 people in 14 countries to celebrate your birthday, you need one helluva party. Especially when most of them don't really know who you are.
For the media & digital services operator Millicom, we planned and executed a special 25th birthday celebration. A single organising creative idea, brought to life with a fast, fun torrent of content. Inspiring thousands of employees across the Americas, Africa and Europe to get involved with the parent company they didn't know they were part of.
We came up with the idea of an Olympic-style Digital Torch, passed around the Millicom world.
We created a "Millicom 25" brand, including a dedicated logo, microsite and global programme of social content.
We built a Torch app which staff could download onto their mobiles to make their own ‘Pass the Torch’ videos. And we made recruitment and instruction films so that everyone knew how to do it.
We designed & built a microsite to promote and upload this UGC content, coding it so that the 2,000 videos we received could be easily sorted and edited.
We shot three trailers and three promo videos for the run-up to the big day, all seeded on a range of Facebook and Twitter feeds internationally.
And… we shot an overall 25th Anniversary film in four time zones, scored to a soundtrack which we composed.
Synchronised live screenings took place all over the Millicom planet. And happily, a new family spirit now seems to be spreading through its 24 divisions.
Six trailers distributed on Facebook and Twitter in a programmed series of posts in the run-up to the finale.
Move fast. Pass the flame. Keep up. Stay in the game.
CLICK ON THE IMAGE to watch The 25th Anniversary film we wrote and shot for Millicom. This is the finale of our four-month campaign involving 15,000 employees, 2,000 pieces of employee-generated video content and 1 exhausted film crew.
The entire production, across four timezones, was shot by a crew of... three people.
If you want a big job done well, give it to a small agency.
The number of people aged 85 and above has doubled since 1983 and will triple by 2033. But the younger generation is more removed from the elderly than at any time in our history. Sadly, this means a wealth of experience and knowledge is going to waste. And the elderly are becoming ever more isolated and lonely.
So we wrote and produced a short film to show what we can all learn from our elders. We asked our ‘stars’ to give us one pearl of wisdom they’d like to pass on to the younger generation. The answers were as inspirational as they were varied.
We’re privileged to have worked with one of the oldest casts in film. Particularly since Pearls was an Official Selection at film festivals in the UK and USA, and voted one of the ‘Best of the Best’ at the Fuji Short Film Awards.
This short film helped to change social attitudes, restore respect for our elders, and spearheaded a campaign raising millions of pounds for elderly care services over 18 months.
Each year, 25,000 children are affected by the death of a parent or sibling. For most, there is no support. Schools and teachers are often unqualified to deal with children who are recently bereaved, while families struggle to cope.
Grief Encounter offers expert counselling and activities for bereaved children left isolated and alone in this tragic situation. But despite its inspiring founder Shelley Gilbert being made an MBE, the charity’s profile remained low.
We launched a commercial on Mothers Day 2014, which shows the plight of a little boy who lives a lonely life without his mum. It received an 'APA 50' award as one of the 50 best British TV commercials of the year. More importantly it has raised, together with a short documentary we also made for screenings at fundraising events, both awareness and much needed donations. And that is helping Grief Encounter to extend its services to more children.
For more information, please visit Grief Encounter here
Here's the launch commercial in our campaign for the independent local grocery chain NISA. How do you pronounce that...? 'Neeesa?' 'Nicer?' Well... say it however you want. Because that's the truth behind the most local-minded store chain in the UK. The customers - and their communities - come first.
With a brief to raise the brand's profile, while establishing a warm emotional bond between NISA and their audience, the campaign oozes 'feel-good'. Price, range and convenience aren’t the only things that make Nisa good value. So do its values.
The commercial was created and produced in-house, from strategy to final execution. It's a way of working that has our clients say 'we like...'
So tell us.... what do you say….?
One of the great things about Telenor is that they encompass a vast number of people, working across a wide range of markets, providing an even wider roster of services and products. So, all of these factors combined provided us with a big challenge: how can we communicate such wide breadth in one short film? And in what way can we demonstrate that despite geographical and cultural differences, Telenor are one big family?
We rose to the challenge by using the technology that is at the heart of Telenor’s business: mobile handsets. We used hundreds and hundreds of handsets to create this film, and in an exercise of complex multi-location choreography and direction, we’ve managed to combine the whole business into two and a half minutes.
The result is one of great collaboration. Between us and our clients (who were as much part of the production team as the marketing team), and with help from wonderful colleagues from every single Telenor office around the world (each contributing their own unique performance), it was a remarkable group effort.
Which is ultimately what Telenor Group is all about.
Print ad accompanying the 'Invisible Children' commercial, running in Wembley matchday programmes and selected 6-Sheet posters.
The song that launched our #MissionNorway campaign for Telenor. Investigating strange goings-on in the land of the midnight sun. Telenorwegian or just plain Telenormal?
As the song puts it:
"They send up satellites
They're checking out the sun
They say they're tracking herring
But that don't fool no-one..."
Following on from our 2014 ‘You Say, We Say’ campaign for Nisa, here's the launch of our 2015 activity for the brand. True to the 'community spirit' positioning we helped to create, these are the first of some 60 commercials that will run through the year highlighting that great value, delivered with a wink and a smile, is all part of Nisa's warm values.
Our first project as the Royal Foundation's film production company was to help raise funds for one of its key 'Young People' projects: Coach Core.
Coach Core gives young people from disadvantaged communities a career start through one of life's most inspiring activities: sport. It trains them as professional sports coaches, while they are still in education.
Our "Over To You" film, featuring real-life Coach Core trainees and mentors, not to mention one real-life prince of the realm, was first played at a black tie dinner at Kensington Palace, where it helped to secure pledges of financial support and other long-term involvement from 600 guests.
This enabled the first 20 Coach Core apprentices to get their qualification, with 17 already having gone on to secure positions. A very satisfying social return on the financial investment that was made.
Here is Telenor as Telenor has never been seen before. And E Street legend Steven van Zandt as he's never been seen before. Because these are the main TV commercials in an omni-channel campaign that gives surprising facts in a surprising, new way about the Nordic communications giant. Big thanks must go to a wonderful team of clients and a great star and creative collaborator in Little Steven.
The 2-minute launch film followed an unbranded 'teaser' campaign that combined Twitter, Facebook, Outdoor and 5-second TV spots, tickling the curiosity of Norway for a week about the origin and purpose of the mysterious #MissionNorway. The first commercial was quickly followed by a second and third as well as OOH and a microsite designed to heighten the fun. The campaign uncovered a whole new side to Telenor that the public didn't know existed. It lifted Telenor's reputation scores to an all-time high in only 3 weeks, which just goes to show that sometimes, telling can be more effective than selling.
Watch this space for more from #MissionNorway and The Chameleon. And yes, fans of The Wire, that's Senator Clay Davis, also known as Isiah Whitlock Jr in the role of The General. Sheeeeeeiiiittt!!!!
Following the ‘Bring It Home’ content we launched to support David Lammy MP’s bid to be London’s new Mayor, we thought it would be great if members of the public could put specific questions to him — that David answers. Here are some videos showing how David would bring it home on housing, transport and a bunch of other stuff. They’re getting more views and shares than the videos of all the other candidates. Go Lammy! Bring it home on social media.
How can you use CSR to drive retail footfall? Well, maybe you can do it when you B&Q it.
All 16,000 wood products that B&Q sell are made from sustainable sources - which preserves natural habitats and all their beautiful wildlife. Knowing we're a nation of animal-loving softies, we've used this fact to endear B&Q to DIY shoppers everywhere. And they tell us that as long as the prices remain low, this type of good news story will keep them loyal to Britain's leading DIY chain. Proof of the power of joined up commercial and societal thinking.
As part of the Coach Core project for the Royal Foundation, we shot a series of portraits of the trainee coaches on the programme. We wanted to capture the hopes, dreams and dignity of a group of young people, all keen to find their way in life through the ennobling medium of sport.
These portraits now adorn the walls of Kensington Palace.
We have helped Tetra Pak to do well, by communicating how it does good.
By making food safe and distributable everywhere, Tetra Pak cartons have transformed societies. We devised a global creative idea encouraging the world to look for its small round logo, visible on 160 billion food cartons a year, as a precious kitemark for families, communities and economies alike - “The Circle of Protection”. We have run "CoP" campaigns to governments in Asia, schools in the Middle East, consumers in Europe, NGOs in Latin America and opinion leaders globally.
Opposite is just one example: a TV and In-Store advertising campaign that helped switch Central and East European mums from buying unpasteurised milk straight from the cow, to pathogen-free milk in engineered Tetra Pak cartons.
The yellow bracelet. The pink ribbon. And now, the Purple Thread. This is the merchandising, advertising and fundraising campaign we have created for Jewish Care. So far, the campaign has helped raise almost £10 million in 14 months. We have written, filmed and photographed every element of it.
A major Press, Poster & Digital campaign to show governments, regulators and Fortune 500 peers in Asia how Telenor builds shared value between business and society.
Telenor focuses on people not technology. And on the needs of all people, not just the privileged few. Why? Because it believes this is the way to create truly sustainable societal growth.
The campaign highlights, in a strong echo of Michael Porter's concept of Shared Value, how Telenor bases its commercial success on building socio-economic growth for the nations in which it operates.
The campaign was shot it in multiple Asian locations with a cast of 170. The responsive-design microsite lets anyone from low bandwidth Bangladesh to high bandwidth Bangkok view the animated content on the device of their choice. Affective impact scores after the first two bursts of the campaign were 205% above research benchmarks.
The campaign continues in 2015.
Well, they're called Peace 'Talks' for a reason!
Hey, we're so proud that our film for Jewish Care, 'The Purple Thread' has been made Civil Society's Film of the Week. Congratulations to Tony, Paul and the rest of our wonderful cast, not to mention our fabulous clients Elissa and Daniel and the rest of the team. More importantly, the film helped to raise a staggering £5m in one evening. We love making people feel good, and not just on a Friday...
We relaunched the world’s oldest legal publisher as a slick, modern apps provider for 21st Century lawyers with the line “The Future of Law. Since 1818”. Our first Online, National Press and Outdoor campaign has rejuvenated the business, pumped up salesforce morale, pushed LexisNexis up 134 places in the Business Superbrands rankings and, in law firms across the UK, hopefully begun to convert ponderous page turners into digitally enabled dynamos.
This is a film we made for TV and cinema for the charity Grief Encounter. Founded by Shelly Gilbert MBE, Grief Encounter provide support and counselling for children who have lost parents or siblings. We're proud to help such a deserving cause,
This particular film features and was written by real children who attend one of the Grief Encounter centres.
The film was directed by Malcolm Green and produced by Simon Goodman.
Music was generously composed by Nick Cave and Warren Ellis.
David Lammy is the current Labour MP for Tottenham. He is bidding to become London’s first black Mayor. He combines passionate sincerity with a steely determination to get things done. Top of his priority list is to solve London’s housing crisis. Whether it’s on that or on any other London issue, we’ve christened David as the man who will “bring it home”.
Have a look at the launch video we made. And if you like it, why not register your support at lammyformayor.com?
It only costs £3 — the price of a bus ride from Tottenham all the way to City Hall.
A brief look behind the scenes of our B&Q shoot press advertising with the wonderful Tim Flach.
Dementia costs the UK £23 billion per annum - twice as much as cancer. And it is aggressively on the rise, isolating both sufferers and their families.
Since over 80% of Jewish Care's care home residents are dementia sufferers, raising awareness of - and funds for - its world class dementia care services lies at the heart of our "Remember" campaign.
"Remember" unites fund-raising and brand-building in a single campaign idea across Film, Social, Digital, Print and Merchandising. And it works. While heightening awareness of the range of Jewish Care services, every appeal target has been beaten so far and some £10 million has been raised in 14 months.
Tetra Pak sells 160 billion cartons of food and drink a year. That’s 22 for every person on earth. Each carton has six layers of clever engineering to keep nutrients in and bacteria out - transforming dietary health in developing nations for over 60 years. Each one also has a Tetra Pak logo on its side - a small, undervalued kitemark in need of some 'bigging up'. In the global advertising campaign we created, we call it the Circle of Protection. Shot on location by the legendary Nadav Kander, it has protected Tetra Pak's very own business from a barrage of cheap imitators, by breathing value back into a company whose engineering innovation, inspired by a crusading desire to make food safe and available everywhere, had begun to be taken for granted.
Dementia seems to be rising faster and faster up the list of the Government's concerns.
Here's Year Two of our campaign to raise awareness and funds in the fight against it.
An internal advertising campaign for Telenor Group, promoting its new Brand Centre - an online hub filled with shiny new tools designed to light up the day of 33,000 employees around the world.
The number of children who go missing in the UK each year is a staggering 140,000. Working on behalf of P.A.C.T. (Parents of Abducted Children Together), we realised this is more than could fit in Wembley Stadium. So we made a TV, Web and Print campaign about it, sponsored by The Sun, which runs at Wembley Stadium on England International match days and at other topical times of year.
Red and blue 3D glasses at the ready? You’ll need them for this - our first ever 3D film for our amazing client Telenor, the world's sixth largest mobile communications company. We filmed across three continents with a cast entirely made up of Telenor employees. And despite some of the worst rainstorms for years, we managed to create something new for all of us. Malcolm directed, Agile produced, Dan Trapp was DoP, Marcus at Envy provided the 3D wizardry and Knut scored the emotional track, which was performed by the Prague Symphony Orchestra.
The bigger and more technologically advanced the Telenor Group becomes, the more warm and human they are determined to remain. This is the essence of the film and our "Built Around People" positioning upon which it was based.
We recently won a brief to drive people to an important element of the Kings Cross regeneration scheme - the Great Northern Hotel. We're working on a new website and communications campaign designed to attract not only Eurostar passengers to this stylish hotel, restaurant and sandwich bar complex, but to serve and boost the embryonic local business community.
Telenor's global HQ is a spectacular 2.75 million square feet complex, housing 4,000 people, Scandinavia’s largest art collection and stunning outdoor installations by artists including Jenny Holzer.
A great day of festivities was planned to celebrate its 10th anniversary there. But what’s a great party without great decorations? We created an installation that out-Holzered them all, wallpapering every square inch of Fornebu HQ with shots of everybody who works there — each celebrating the anniversary in their own individual way.
It was good to make the staff behind the brand feel good. After all, Emotional Equity starts from within.
At the heart of the King's Cross regeneration scheme lies the luxury boutique Great Northern Hotel. And inside the hotel lies the glamorous new destination restaurant Plum + Spilt Milk, managed by acclaimed chef Mark Sargeant. Watch this space for the new website we're building. Sometimes it takes a little bit of glamour to sell a very worthy regeneration project.
A press campaign for Jewish Care, patrons and supporters of our Pearls short film.
‘Our Place Is To Be Your Face’ advertising campaign for Office Concierge - purveyors of hotel-style reception services for London's landmark buildings and leading businesses. The incredible retouching came courtesy of First Base.
In Bangladesh, Telenor created jobs and transformed lives with the country’s first mobile phone network. This press advertising looks forward to the next era of digital mobile communications which it is now busy helping to establish.