Here's the first commercial in our new campaign for the independent local grocery chain NISA. How do you pronounce that...? 'Neeesa?' 'Nicer?' As far as our client and we are concerned.. say it however you want. Because that's the truth behind the most local-minded store chain in the UK. The customers - and their communities - come first.
With a brief to both raise the brand's profile, whilst establishing a warm emotional bond between NISA and their audience, the campaign literally oozes 'feel-good'.
And, true to our agency model, the commercial was created and produced in-house, from strategy to final execution. (Albeit with the added help of music maestro Mike Connaris and his team at Mcasso.) It's a way of working that has our clients say 'we like...'
Written by ECD Jackie and Creative Partner Ira, and directed by Malcolm.
So tell us.... what do you say....?
Our first project as the Royal Foundation's film production company was to help raise funds for one of its key 'Young People' projects: Coach Core.
Coach Core gives young people from disadvantaged communities a career start through one of life's most inspiring activities: sport. It trains them as professional sports coaches, while they are still in education.
Our "Over To You" film, featuring real-life Coach Core trainees and mentors, not to mention one real-life prince of the realm, was first played at a black tie dinner at Kensington Palace, where it helped to secure pledges of financial support and other long-term involvement from 600 guests.
Here is Telenor as Telenor has never been seen before. And E Street legend Steven van Zandt as he's never been seen before. Because these are the main tv commercials in a brand new multi-channel campaign that gives surprising facts in a surprising, new way about the Nordic communications giant. Thanks to a wonderful team of clients, a great star and creative collaborator in Little Steven, and a Winter Olympic 'Super Bowl moment' launch, we hope the campaign lets Norwegians understand just how far Telenor has changed, to become one of the most innovative digital companies on the planet. Something for Norwegians to be proud of.
The 2-minute launch film followed an unbranded 'teaser' campaign that combined Twitter, Facebook, Outdoor and 5-second TV spots, tickling the curiosity of Norway for a week about the origin and purpose of the mysterious #MissionNorway. As soon as we unveiled the truth at 4.58PM on Friday February 7th, the Norwegian media started to react. Twitter twitched with a deluge of tweets. And visits to missionnorway.no began to spike. The first film was quickly followed by a second and third (also seen here) as well as OOH and an online site that aims to both inform and entertain. Watch this space for more from #MissionNorway and The Chameleon. And yes, fans of The Wire, that's Senator Clay Davis, also known as Isiah Whitlock Jr in the role of The General. Sheeeeeeiiiittt!!!! Check out MissionNorway now.
The yellow bracelet. The pink ribbon. And now, the Purple Thread. This is the merchandising, advertising and fundraising campaign we have created for Jewish Care. So far, the campaign has helped raise almost £10 million in 14 months. We have written, filmed and photographed every element of it.
The number of people aged 85 and above has doubled since 1983 and will triple by 2033. But the younger generation is more removed from the elderly than at any time in our history. Sadly, this means a wealth of experience and knowledge is going to waste. And the elderly are becoming ever more isolated and lonely.
So we wrote and produced a short film to show what we can all learn from our elders. We asked our ‘stars’ to give us one pearl of wisdom they’d like to pass on to the younger generation. The answers were as inspirational as they were varied.
We’re privileged to have
worked with one of the oldest casts in film. Particularly since Pearls was an Official Selection at film festivals in the UK and USA, and voted one of the
‘Best of the Best’ at the Fuji
Short Film Awards.
How can you use CSR to drive retail footfall? Well, maybe you can do it when you B&Q it.
All 16,000 wood products that B&Q sell are made from sustainable sources - which preserves natural habitats and all their beautiful wildlife. Knowing we're a nation of animal-loving softies, we've used this fact to endear B&Q to DIY shoppers everywhere. And they tell us that as long as the prices remain low, this type of good news story will keep them loyal to Britain's leading DIY chain.
As part of the Coach Core project for the Royal Foundation, we shot a series of portraits of the trainee coaches on the programme. We wanted to capture the hopes, dreams and dignity of a group of young people, all keen to find their way in life through the ennobling medium of sport.
These portraits now adorn the walls of Kensington Palace.
We are proud to have made this powerful new commercial for our client Grief Encounter, airing on National TV, to coincide with Mother's Day.
Each year, 25,000 children are affected by the death of a parent or sibling. For most, there is no support. Schools and teachers are often unqualified to deal with children who are recently bereaved, whilst families struggle to cope.
As a result, a child caught in this tragic situation often feels isolated and alone. Which compounds the sense of hurt and loss.
That's why Grief Encounter exists. Because Grief Encounter offers expert support, counselling and activities for those children who have recently lost a parent or sibling. Through their work, they ensure that a child can face the reality of death in a caring, comfortable environment, sharing their grief with others who are going through similar pain.
This heart-tugging film is designed to raise both awareness and funds for this amazing organisation, so that the services they offer can be extended to help even more children.
For more information, please visit Grief Encounter here
Part of our global 'Circle of Protection' campaign, this TV and In-Store
advertising helped switch Central and East European mums from buying
cheap milk in cheap plastic bottles to more premium, long-life milk in
engineered Tetra Pak cartons.
A major Press, Poster and Digital campaign to show Telenor's people-driven vision to governments and regulators in Asia.
They were shot by the fabulous Douglas Fisher in multiple Asian locations with a cast of 170.
The responsive-design microsite lets anyone from low bandwidth Bangladesh to high bandwidth Bangkok view the animated content on the device of their choice. Big thanks to 3EV for making this possible technically.
Well, they're called Peace 'Talks' for a reason!
Hey, we're so proud that our film for Jewish Care, 'The Purple Thread' has been made Civil Society's Film of the Week. Congratulations to Tony, Paul and the rest of our wonderful cast, not to mention our fabulous clients Elissa and Daniel and the rest of the team. More importantly, the film helped to raise a staggering £5m in one evening. We love making people feel good, and not just on a Friday...
We relaunched the world’s oldest legal publisher as a slick, modern apps provider for 21st Century lawyers with the line “The Future of Law. Since 1818”. Our first Online, National Press and Outdoor campaign has rejuvenated the business, pumped up salesforce morale, pushed LexisNexis up 134 places in the Business Superbrands rankings and, in law firms across the UK, hopefully begun to convert ponderous page turners into digitally enabled dynamos.
This is a film we made for TV and cinema for the charity Grief Encounter. Founded by Shelly Gilbert MBE, Grief Encounter provide support and counselling for children who have lost parents or siblings. We're proud to help such a deserving cause,
This particular film features and was written by real children who attend one of the Grief Encounter centres.
The film was directed by Malcolm Green and produced by Simon Goodman.
Music was generously composed by Nick Cave and Warren Ellis.
A brief look behind the scenes of our B&Q shoot press advertising with the wonderful Tim Flach.
Dementia costs the UK £23 billion per annum - twice as much as cancer. And it is aggressively on the rise, isolating both sufferers and their families.
Since over 80% of Jewish Care's care home residents are dementia sufferers, raising awareness of - and funds for - its world class dementia care services lies at the heart of our "Remember" campaign.
"Remember" unites fund-raising and brand-building in a single campaign idea across Film, Social, Digital, Print and Merchandising. And it works. While heightening awareness of the range of Jewish Care services, every appeal target has been beaten so far and some £10 million has been raised in 14 months.
Tetra Pak sells 150 billion cartons of food and drink a year. That’s over 20 for every person on earth. Each carton has six layers of clever engineering to keep nutrients in and bacteria out. Each one also has a Tetra Pak logo on its side - a small, undervalued kitemark in need of some 'bigging up'. In the global advertising campaign we created, we call it the Circle of Protection. Shot on location by the legendary Nadav Kander, it has protected Tetra Pak's very own business from a barrage of cheap imitators, by breathing value back into a pioneering company that the giants of the FMCG world had perhaps begun to take for granted.
Dementia seems to be rising faster and faster up the list of the Government's concerns.
Here's Year Two of our campaign to raise awareness and funds in the fight against it.
A global internal advertising campaign for Telenor Group,
promoting its brand new Brand Centre - an online hub filled with shiny new tools designed to light up the day of 20,000 employees around the world.
The number of children who go missing in the UK each year is a staggering 140,000. Working on behalf of P.A.C.T. (Parents of Abducted Children Together), we realised this is more than could fit in Wembley Stadium. So we made a TV, Web and Print campaign about it, sponsored by The Sun, which runs at Wembley Stadium on England International match days and at other topical times of year.
Print ad accompanying the 'Invisible Children' commercial, running in Wembley matchday programmes and selected 6-Sheet posters.
Red and blue 3D glasses at the ready? You’ll
need them for this - our first ever 3D film for our amazing client
Telenor, the world's sixth largest mobile communications company. We filmed across three continents with a cast entirely made up of Telenor employees. And despite some of the worst rainstorms for years,
we managed to create something very new for all of us. Malcolm
directed, Agile produced, Dan Trapp was DoP, Marcus at Envy provided the
3D wizardry and Knut scored the emotional track, which was performed by
the Prague Symphony Orchestra.
The bigger and more technologically advanced Telenor get, the more warm and human they are determined to remain. This is the essence of the film and of the overall "Built Around People" theme we created. It has helped push Telenor's share price to an all-time high and make it the most valuable brand in its home country Norway.
King's Cross is London's new hot neighbourhood. Our brief is to drive people to its cornerstone tenant, the luxury boutique Great Northern Hotel. We're working on a new website and communications campaign - with a surprise or two that we like to think will break the rules of leisure marketing.
Telenor's global HQ is a spectacular 2.75 million square feet complex, housing 4,000 people, Scandinavia’s largest art collection and stunning outdoor installations by artists including Jenny Holzer.
A great day of festivities was planned to celebrate its 10th anniversary there. But what’s a great party without great decorations? We created a massive installation that out-Holzered them all. In keeping with our global campaign mantra “Built Around People", we wallpapered every square inch of Fornebu HQ with shots of everybody who works there, each celebrating the anniversary in their own individual way.
And as with any idea that has 'legs', we then walked across the road and covered the famous Telenor Arena too - Scandinavia’s leading music and theatrical venue.
If change comes from within, it was a great way to start a movement. The creative idea sent ripples around the Telenor world as the way to make its staff feel important.
Starting your own business can be a bit like starting a family. Scary. Exciting. Emotional. When we were asked to launch Tapstorm, a pan-European cloud services company, we took the emotional route. Aiming at entrepreneurs starting up new ventures, we positioned Tapstorm as the way to give their new baby a flying start in life. After all, it's a bit more interesting than upload speeds and server capacities.
At the heart of King's Cross, London's hottest neighbourhood, lies the luxury boutique Great Northern
Hotel. And inside the hotel lies the glamorous new destination restaurant Plum + Spilt Milk, managed by acclaimed chef Mark Sargeant. Watch this space for the new website we're building.
‘Our Place Is To Be Your Face’ advertising campaign for Office Concierge - purveyors of hotel-style reception services for London's landmark buildings and leading businesses. The incredible retouching came courtesy of First Base.
In Bangladesh, one of the world's most challenging societies, Telenor has created jobs and transformed lives. But although it's important to take the credit, Telenor are people who hate to boast. Which is why we came up with this ingeniously brilliant advertising on their behalf. Er, sorry - perhaps that was a bit boastful.
A press campaign for Jewish Care, patrons and supporters of our Pearls short film.