How can you use CSR to drive retail footfall? Well, maybe you can do it when you B&Q it.
All 16,000 wood products that B&Q sell are made from sustainable sources - which preserves natural habitats and all their beautiful wildlife. Knowing we're a nation of animal-loving softies, we've used this fact to endear B&Q to DIY shoppers everywhere. And they tell us that as long as the prices remain low, this type of good news story will keep them loyal to Britain's leading DIY chain.
The number of people aged 85 and above has doubled since 1983 and will triple by 2033. But the younger generation is more removed from the elderly than at any time in our history. Sadly, this means a wealth of experience and knowledge is going to waste. And the elderly are becoming ever more isolated and lonely.
So we wrote and produced a short film to show what we can all learn from our elders. We asked our ‘stars’ to give us one pearl of wisdom they’d like to pass on to the younger generation. The answers were as inspirational as they were varied.
We’re privileged to have
worked with one of the oldest casts in film. Particularly since Pearls was an Official Selection at film festivals in the UK and USA, and voted one of the
‘Best of the Best’ at the Fuji
Short Film Awards.
A global internal advertising campaign for Telenor Group,
promoting its brand new Brand Centre - an online hub filled with shiny new tools designed to light up the day of 20,000 employees around the world.
A brief look behind the scenes of our B&Q shoot press advertising with the wonderful Tim Flach.
Amongst a large wave of media comment and reaction to our Pearls short film, personalities including David Baddiel, Stephen Fry and Alan Sugar tweeted their compliments...and their very own pearls of wisdom. Which made us think: it was fantastic to capture on film the wit and wisdom of our elders...what might we also learn from one of our elder statesmen?
Here are the Pearls of the one and only Lord Michael Grade.
Dementia costs the UK £23 billion per annum - twice as much as cancer. And it is aggressively on the rise, isolating both sufferers and their families.
Since over 80% of Jewish Care's care home residents are dementia sufferers, raising awareness of - and funds for - its world class dementia care services lies at the heart of our "Remember" campaign.
"Remember" unites fund-raising and brand-building in a single campaign idea across Film, Social, Digital, Print and Merchandising. And it works. While heightening awareness of the range of Jewish Care services, every appeal target has been beaten so far and some £10 million has been raised in 14 months.
We relaunched the world’s oldest legal publisher as a slick, modern apps provider for 21st Century lawyers with the line “The Future of Law. Since 1818”. Our first Online, National Press and Outdoor campaign has rejuvenated the business, pumped up salesforce morale, pushed LexisNexis up 134 places in the Business Superbrands rankings and, in law firms across the UK, hopefully begun to convert ponderous page turners into digitally enabled dynamos.
Part of our global 'Circle of Protection' campaign, this TV and In-Store
advertising helped switch Central and East European mums from buying
cheap milk in cheap plastic bottles to more premium, long-life milk in
engineered Tetra Pak cartons.
A major Press, Poster and Digital campaign to show Telenor's people-driven vision to governments and regulators in Asia.
They were shot by the fabulous Douglas Fisher in multiple Asian locations with a cast of 170.
The responsive-design microsite lets anyone from low bandwidth Bangladesh to high bandwidth Bangkok view the animated content on the device of their choice. Big thanks to 3EV for making this possible technically.
The number of children who go missing in the UK each year is a staggering 140,000. Working on behalf of P.A.C.T. (Parents of Abducted Children Together), we realised this is more than could fit in Wembley Stadium. So we made a TV, Web and Print campaign about it, sponsored by The Sun, which runs at Wembley Stadium on England International match days and at other topical times of year.
Print ad accompanying the 'Invisible Children' commercial, running in Wembley matchday programmes and selected 6-Sheet posters.
Red and blue 3D glasses at the ready? You’ll
need them for this - our first ever 3D film for our amazing client
Telenor, the world's sixth largest mobile communications company. We filmed across three continents with a cast entirely made up of Telenor employees. And despite some of the worst rainstorms for years,
we managed to create something very new for all of us. Malcolm
directed, Agile produced, Dan Trapp was DoP, Marcus at Envy provided the
3D wizardry and Knut scored the emotional track, which was performed by
the Prague Symphony Orchestra.
The bigger and more technologically advanced Telenor get, the more warm and human they are determined to remain. This is the essence of the film and of the overall "Built Around People" theme we created. It has helped push Telenor's share price to an all-time high and make it the most valuable brand in its home country Norway.
King's Cross is London's new hot neighbourhood. Our brief is to drive people to its cornerstone tenant, the luxury boutique Great Northern Hotel. We're working on a new website and communications campaign - with a surprise or two that we like to think will break the rules of leisure marketing.
The yellow bracelet. The pink ribbon. And now, the Purple Thread. This is the merchandising, advertising and fundraising campaign we have created for Jewish Care. So far, the campaign has helped raise almost £10 million in 14 months. We have written, filmed and photographed every element of it.
Tetra Pak sells 150 billion cartons of food and drink a year. That’s over 20 for every person on earth. Each carton has six layers of clever engineering to keep nutrients in and bacteria out. Each one also has a Tetra Pak logo on its side - a small, undervalued kitemark in need of some 'bigging up'. In the global advertising campaign we created, we call it the Circle of Protection. Shot on location by the legendary Nadav Kander, it has protected Tetra Pak's very own business from a barrage of cheap imitators, by breathing value back into a pioneering company that the giants of the FMCG world had perhaps begun to take for granted.
Telenor's global HQ is a spectacular 2.75 million square feet complex, housing 4,000 people, Scandinavia’s largest art collection and stunning outdoor installations by artists including Jenny Holzer.
A great day of festivities was planned to celebrate its 10th anniversary there. But what’s a great party without great decorations? We created a massive installation that out-Holzered them all. In keeping with our global campaign mantra “Built Around People", we wallpapered every square inch of Fornebu HQ with shots of everybody who works there, each celebrating the anniversary in their own individual way.
And as with any idea that has 'legs', we then walked across the road and covered the famous Telenor Arena too - Scandinavia’s leading music and theatrical venue.
If change comes from within, it was a great way to start a movement. The creative idea sent ripples around the Telenor world as the way to make its staff feel important.
Our first project as the Royal Foundation's film production company was to help raise funds for one of its key 'Young People' projects: Coach Core.
Coach Core gives young people from disadvantaged communities a career start through one of life's most inspiring activities: sport. It trains them as professional sports coaches, while they are still in education.
Our "Over To You" film, featuring real-life Coach Core trainees and mentors, not to mention one real-life prince of the realm, was first played at a black tie dinner at Kensington Palace, where it helped to secure pledges of financial support and other long-term involvement from 600 guests.
Starting your own business can be a bit like starting a family. Scary. Exciting. Emotional. When we were asked to launch Tapstorm, a pan-European cloud services company, we took the emotional route. Aiming at entrepreneurs starting up new ventures, we positioned Tapstorm as the way to give their new baby a flying start in life. After all, it's a bit more interesting than upload speeds and server capacities.
As part of the Coach Core project for the Royal Foundation, we shot a series of portraits of the trainee coaches on the programme. We wanted to capture the hopes, dreams and dignity of a group of young people, all keen to find their way in life through the ennobling medium of sport.
These portraits now adorn the walls of Kensington Palace.
At the heart of King's Cross, London's hottest neighbourhood, lies the luxury boutique Great Northern
Hotel. And inside the hotel lies the glamorous new destination restaurant Plum + Spilt Milk, managed by acclaimed chef Mark Sargeant. Watch this space for the new website we're building.
Each year Telenor sponsors the Nobel Peace Prize and we were asked to advertise its involvement. We suggested going further and using the advertising to get the public involved too. So we set up a hashtag to get lots of Norwegians tweeting for peace - and help get the new Telenor Group Twitter page off to a flying start.
‘Our Place Is To Be Your Face’ advertising campaign for Office Concierge - purveyors of hotel-style reception services for London's landmark buildings and leading businesses. The incredible retouching came courtesy of First Base.
In Bangladesh, one of the world's most challenging societies, Telenor has created jobs and transformed lives. But although it's important to take the credit, Telenor are people who hate to boast. Which is why we came up with this ingeniously brilliant advertising on their behalf. Er, sorry - perhaps that was a bit boastful.
A press campaign for Jewish Care, patrons and supporters of our Pearls short film.
A selection of classics from the car advertising vaults. From Vauxhall to VW to Va Va Voom, our people are the creators of some of the most famous and successful car campaigns ever seen in the UK and Europe.
No offence to the excellent Adam & Eve, but people seem to be missing Howard from their lives. Who can forget his ‘Sex Bomb’? Certainly not us, considering our Malcolm, Jackie and Ira were so involved in the campaign that brought the bespectacled Mr Brown to our screens. Howard was one of the success stories of British advertising. The campaign won numerous awards for its effectiveness and the Star Banker became a household face, also appearing on Top of the Pops, The Office and being immortalised in wax at Madame Tussauds. Anybody else want some of the Halifax magic? Just give us a call….