NORWOOD 'BESTS' CAMPAIGN
raising funds by raising a smile
Raising funds and building engagement for a major disability charity.
With a major absence of the usual 'charity' violin strings.
With severe cuts in Government funding, Norwood are more dependent than ever on private donations. Like all charities in this position, it's a tricky balance between highlighting the acute need to donors and showing them positive outcomes. This campaign communicates both - in an upbeat, joyous and emotional show of thanks and encouragement to the people who give and to the people who receive support
Since launching at the end of 2016, the campaign has already made a substantial impact, attracting a wave of positive comment and levels of social media engagement not previously seen by the charity. It has also helped make a real financial difference, bringing in almost £3 million at the launch fundraising event.